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business 1 암기한거 메모

by LANA. 2018. 1. 20.
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1~19.

Based on our opening day sales, the product was well received by the market.

our current market share is holding up, but without any growth we will be overtaken in less than a year. 

Trying to compete against major corporations is a David and Goliath fight for our fledgling business. 

I understand that our investors are getting restless with our lack of revenues and profits. 

Nontheless we've laid important goundwork with our newly constructed retail stores and  top of the line factories. 

Even though we'll be a little late to the game compared to our competitors, we now have a tremendous foundation on which to build our business.what kind of groundwork have you laid since starting the company last year? 

I want our company and products to be household names. 

It takes years of mass marketing and sometimes a miracle to create that kind of brand recognition. 

The only edge we have over competition is our low prices. Customers won't have a reason to shop with us once our competitors match our prices. 

We need to improve our competitive edge. I want our product to be top notch before they go to market. 

We only need to raise profits a notch higher to meet our quarterly expectations. 

Even though consumer electronics is our flagship division, we are continuing to develop the office equipment sector to diversify our revenue sources. 

For any new discount store, sales of clothing and apparel are often considered the low hanging fruit as it is easy to enter such markets. 

You should begin your career by picking low hanging fruit first. 

Pharmaceutical division is one of the major pillars of our business, as it brings in the most revenue and has been the face of the company ever since we  started selling baby powder in 1965. 

We're great at making sales. We've done it for a long time and we do it well. We should stick to what we're good at. 

We should focus on our strengths which is selling delicious coffee. If we start branching out other industries, our brand image will be diluted and we will lose focus on what made us popular in the first place.

We should focus on our strengths before branching out into new areas. 




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